Pinterest SEO checker
Pinterest ranks a pin on five fields: the title, the description, the board it sits on, the text drawn on the image and the destination link. This checker grades the three you type, flags the specific mistakes that cost distribution — a title that truncates before its keyword, hashtags, ALL CAPS, a generic board name — and says what to change.
Verdict
Fill in a title and description and every check appears here as you type. Nothing is sent anywhere.
Pinterest also reads the text drawn on the image itself, which no checker can see. Say the keyword there too.
Free, no account, and nothing you enter leaves your browser. Rates checked against published sources in August 2026.
The five fields Pinterest actually reads
- Pin title. The strongest signal, and the one with a visible limit: the feed truncates around 40 characters. A keyword after that point is indexed but never read by a human deciding whether to click.
- Pin description. Sentences, not a keyword list. Only the first ~50 characters show under the pin, so the phrase you want to rank for goes in the first line.
- Board title and description. Context for every pin on the board. A board called "Recipes" with an empty description is throwing away a free, permanent, per-pin signal.
- Text on the image. Pinterest reads it. This is the field almost nobody fills deliberately.
- The destination link. A working, specific URL. A link to a home page when the pin describes one recipe is a mismatch both Pinterest and the visitor notice.
What this checker penalises, and why
| Flag | Why it costs you |
|---|---|
| Keyword after character 40 in the title | Truncated in the feed. Indexed, but not read. |
| No keyword in the first description sentence | The visible line under the pin says nothing about the search it should match. |
| Hashtags | Do nothing on Pinterest since the hashtag feeds were retired, and eat visible characters. |
| ALL CAPS words | Reads as promotional; Pinterest's own creative guidance is against it. |
| Emoji in place of words | Not indexable text. A 🔥 is not a keyword. |
| Generic board name | Wastes the context signal Pinterest applies to every pin on that board. |
| Same keyword four or more times | Keyword stuffing, which Pinterest's spam guidance names directly. |
| Description under ~80 characters | There is room for the sentence that would rank; not using it is the commonest miss. |
Write for the person, index for the search
The failure mode at both extremes is the same pin nobody clicks. A title stuffed with five phrases ranks for none of them convincingly and reads as spam to a human. A beautiful title with no keyword ranks for nothing and is seen by nobody.
The workable shape is one phrase, written into a sentence a person would say out loud, in the first 40 characters — then the supporting phrases in the description, still in sentences.
Generate the phrase candidates with the keyword tool, then grade the finished pin here.
Common questions
How long should a Pinterest title be?
Under about 40 characters if it must be read in the feed — that is roughly where the grid truncates it. The field itself takes 100, and the rest is still indexed, so write for 40 visible and let the remainder work for search.
Do hashtags help on Pinterest?
No. Pinterest dropped hashtag-driven feeds and its own guidance is to write keywords into sentences instead. A row of hashtags spends description characters on nothing and reads as imported from Instagram.
How long should a pin description be?
Around 150–300 characters of real sentences. The field holds 500, but only the first ~50 show under the pin in the feed, so the keyword belongs in the first sentence rather than the fourth.
Does the board name matter for SEO?
Yes, and it is the field most often wasted. Pinterest reads the board title and description as context for every pin on it, so "Weeknight dinners" ranks and "Yum 😋" does not.
Is anything sent to a server?
No. The grading runs in your browser — there is no request, no account and nothing stored.